SIX Important points every aspiring entrepreneur must understand to identify their calling and build a true startup brand based on their strength and creativity… Dreamwaker FOUNDER and CEO Ashon Justin Tells on how it all began.

People underestimate their capacity for change. There is never a right time to do a difficult thing. A leader’s job is to help people have a vision of their potential…John Porter

An important point of branding is understanding what your brand stands for and being able to pass that message both within your brand and to consumers/customers in everything you do. Branding is more than a product and a name because brands outlive products. A brand shows quality, credibility, experience... A brand blends and is adaptable but it never looses its identity. What better way to have fun and not loose your brand identity than building a brand based on your strengths because most times its hard to forget who you are

This is not just about building a brand for profitability but building what you stand for; building a brand that would stand the taste of time: When you build that business around your strengths, with focus and determination and for us Christian’s prayers it’s hard to fail Because it’s hard to forget who you are.

I realized late, that I was good with ideas and out of nowhere I became “the entrepreneur”, but better late than never. Well, I realized at the right time. You could follow my steps.